EXPENSES ON ADVERTISING BY FMCG COMPANIES IN 2008

Key Findings: 53 per cent rise in TV ad volumes of 'shampoos/conditioners' category during 2008 compared to 2007. 'HUL' leads in advertising of 'shampoos/conditioners' brands on TV during 2008. 'Superia Maxi Protect Shampoo' was the top new brand of 'shampoos/conditioners' category that advertised the most on TV during 2008. 'Sushmita Sen' leads in celebrity endorsement of 'shampoos/conditioners' brands on TV during 2008.

Volume growth of shampoos/conditioners on TV during 2008

Compared to 2007, 53 per cent rise in TV advertising of 'shampoos/conditioners' category during 2008. Top advertisers of shampoos/conditioners on TV during 2008

'Hindustan Unilever Ltd', 'Procter & Gamble' and 'ITC Ltd' were the top three advertisers of 'shampoos/conditioners' category on TV during 2008, which together contributed for 72 per cent share. Top new brands of shampoos/conditioners on TV during 2008

'Superia Maxi Protect Shampoo', 'Clinic All Clear Soft and Silk' and 'Dove Therapy Conditioner' were the Top three new 'shampoos/conditioners' brands advertised on TV during 2008.

Advertising of shampoos/conditioners on national and regional channels

During 2008, advertising of 'shampoos/conditioners' brands on national and regional channels was in the ratio of 52:48. Celebrity endorsing shampoos/conditioners brand on TV

Top three celebrities endorsing 'shampoos/conditioners' brands on TV during 2008 were 'Sushmita Sen, 'Kareena Kapoor' and 'Bipasha Basu'.

(Analysis from AdEx India - A Division of TAM Media Research)